How We Developed Festival Graphics for a European Bank Using AI Technology
How We Developed Festival Graphics for a European Bank Using AI Technology (and Saved on Illustrator Costs)
Hello everyone! This is AZ Agency, a digital agency, and today we’re going to tell you how neural networks and AI technologies helped us create a stylish and modern brand identity for the online bank SEF. This project was developed in collaboration with Krechet studio.
By the way, this case has already been featured on Behance’s UI gallery! Give us a like to celebrate 🔥🔥
We’ll share more details about the project development process and how innovative solutions helped us create a truly futuristic design.
Is AI Replacing Specialists?
Yes and no. In today’s world, artificial intelligence (AI) is rapidly evolving and penetrating all spheres of life, especially the digital sector. At our agency, we frequently use neural networks to create work. For our new project for the modern European bank, we used AI to create graphics.
AI is already changing our everyday lives, and now we’ll show you how we applied it in creating the brand identity for the online bank SEF.
Innovations in Online Banking and Fintech
One of the most promising trends in 2024 is the development and transition of banks to online platforms. Increasingly, online banks are using cutting-edge innovations and technologies, including in design.
Our client, SEF Bank (Safety, Efficiency, Future), represents next-generation universal banking services. The company helps people securely manage their savings online worldwide.
The bank focuses on fast tech support available 24/7 globally, modern technologies to ensure data security, a wide range of products and services from free transfers to cryptocurrency and insurance, and the opportunity for all customers to participate in ecosystem restoration programs.
Integrating Artificial Intelligence into Design
The name SEF stands for “a secure future,” and is an acronym for Safety. Efficiency. Future. This aligns with the bank’s ideology: “We keep pace with the times and keep your money safe.”
In this project, we used AI-generated images to move away from standard solutions, such as simple phone mockups in website design or raster photos.
The Coin Metaphor
We devised a metaphor involving coins. In real life, coins are present as metal tokens. So, we decided to implement and transfer this idea into a more modern format.
We generated these coins using Midjourney. This gave them a contemporary vibe.
The AI-generated images still resemble coins in shape. However, they don’t look flashy or convey the idea too bluntly. Instead, they appear more modern and intriguing.
Beyond AI Technologies
Additionally, we used Midjourney for the project presentation itself, ensuring that the case’s design was also interesting and non-template.
Instead of using mockups or simple raster images for brand assets, we continued with the idea of innovation and AI usage.
For example, backgrounds for cardholders and cards were also created using artificial intelligence.
For banners, AI-generated backgrounds were used to maintain the project’s overall style.
AI is Not the Only Tool for Designers
AI technologies are a fantastic addition to a designer’s toolkit. While AI doesn’t replace intellectual work and decision-making, it helps create unique, non-template projects that align with the modern world.